Many of you reading this might be wondering what ICSC REcon 2013 is; the largest global retail convention in the world. The conference boasts well over 30,000 attendees annually. The attendees are comprised of developers, tenants, brokers, students, owners, investors and all other real estate service professionals. The trade show floors are amazing and the exhibitors usually spare no expense. Whether it is Jersey Mike’s or Jimmy John’s preparing and serving a sandwich or Bass Pro with one of their sponsored NASCAR vehicles on display, it is simply a sight to see. More importantly though, if you are a professional in sales, what are the merits of attending trade shows? Can you expect dividends from your investment of time and money?

There are a number of measurable and unmeasurable benefits of attending these trade shows and conferences. I will discuss a few of those ideas briefly and look forward to any comments or feedback on any of these benefits. Continue reading →