Set Yourself Apart in #CRE

set business apart

© Guilu | Dreamstime Stock Photos & Stock Free Images

 No matter what market you do business in; you will compete against other businesses.  We live in a hyper turbulent market in which there is constant competition. Someone is always gunning for someone else’s market share and trying to dominate a category. (Retail, sales of any kind, and any other product in the free economy) So how do individuals or brands delineate themselves from the pack? What defines you from your competition? Continue reading

5 Ways to Build Your Brand in #CRE

man-162603_640Starting out in Real Estate is not for the weak at heart. This is one tough business, and the highs and lows of income can be fickle, frustrating, and stressful. Those who persevere in this business often fall in love with it and are the ones who can successfully build a brand. Building a strong brand in commercial real estate takes strong market presence, a great reputation, strong market knowledge, specialization and consistent prospecting. Let’s discuss these brand-building tips for both the newcomer and reminders for the seasoned pro’s:
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Social Media Engagement

photo credit: JeffTurner via photopin cc

photo credit: JeffTurner via photopin cc

One of the toughest things that I find in building a Social Network is engagement. Consistency, content, and relevance all have the ability to engage. However, the idea of engagement presents a challenge if you are not going to spend all your working hours entirely focused on interacting with your followers. Still, to effectively create a network, you must engage with your followers. With the little time we have, how can we as full time business people and part-time networkers hope to grow our audience? As I continue to grow my own audience, these are a few things I would recommend for consideration. Continue reading

A Winning Mindset in Sales: Just Another Day

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Every year on his birthday, my father used to say, “it’s just another day”. To most people, a birthday is a day of celebration, gifts, food, and family. Yet year after year, my father would always say his birthday was just another day, as well as most other occasions, events and holidays. I adopted this mantra and as I began a career in sales, I realized that this colloquialism soon would distinguish the winners in sales from those who will burn out on the emotional roller coaster of sales. My oldest son inspired me to blog about this topic. One day he suggested that I ought to write about the day I sold the building to Bass Pro as being ‘just another day’. He caught me! He has a glimpse into the window of how my psyche works, and the survival mindset of a 23-year salesman, trainer, and manager. This mindset specifically applies to…

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Attending a Trade Show like ICSC RECon13 – Are there Benefits?

Many of you reading this might be wondering what ICSC REcon 2013 is; the largest global retail convention in the world. The conference boasts well over 30,000 attendees annually. The attendees are comprised of developers, tenants, brokers, students, owners, investors and all other real estate service professionals. The trade show floors are amazing and the exhibitors usually spare no expense. Whether it is Jersey Mike’s or Jimmy John’s preparing and serving a sandwich or Bass Pro with one of their sponsored NASCAR vehicles on display, it is simply a sight to see. More importantly though, if you are a professional in sales, what are the merits of attending trade shows? Can you expect dividends from your investment of time and money?

There are a number of measurable and unmeasurable benefits of attending these trade shows and conferences. I will discuss a few of those ideas briefly and look forward to any comments or feedback on any of these benefits. Continue reading