5 Ways to Build Your Brand in #CRE

man-162603_640Starting out in Real Estate is not for the weak at heart. This is one tough business, and the highs and lows of income can be fickle, frustrating, and stressful. Those who persevere in this business often fall in love with it and are the ones who can successfully build a brand. Building a strong brand in commercial real estate takes strong market presence, a great reputation, strong market knowledge, specialization and consistent prospecting. Let’s discuss these brand-building tips for both the newcomer and reminders for the seasoned pro’s:
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Social Media Engagement

photo credit: JeffTurner via photopin cc

photo credit: JeffTurner via photopin cc

One of the toughest things that I find in building a Social Network is engagement. Consistency, content, and relevance all have the ability to engage. However, the idea of engagement presents a challenge if you are not going to spend all your working hours entirely focused on interacting with your followers. Still, to effectively create a network, you must engage with your followers. With the little time we have, how can we as full time business people and part-time networkers hope to grow our audience? As I continue to grow my own audience, these are a few things I would recommend for consideration. Continue reading

Attending a Trade Show like ICSC RECon13 – Are there Benefits?

Many of you reading this might be wondering what ICSC REcon 2013 is; the largest global retail convention in the world. The conference boasts well over 30,000 attendees annually. The attendees are comprised of developers, tenants, brokers, students, owners, investors and all other real estate service professionals. The trade show floors are amazing and the exhibitors usually spare no expense. Whether it is Jersey Mike’s or Jimmy John’s preparing and serving a sandwich or Bass Pro with one of their sponsored NASCAR vehicles on display, it is simply a sight to see. More importantly though, if you are a professional in sales, what are the merits of attending trade shows? Can you expect dividends from your investment of time and money?

There are a number of measurable and unmeasurable benefits of attending these trade shows and conferences. I will discuss a few of those ideas briefly and look forward to any comments or feedback on any of these benefits. Continue reading

The Second Best Answer is NO!

I had a colleague one time tell me that the second best answer is NO! At first I was confused because I am in a business where YES is the demonstrative income making answer. If you are in commission driven sales you need YE$E$ in order to earn, so how could the idea of NO be the second best answer? The basic premise is this…

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My First Blog…

I have considered blogging for quite sometime now and the idea of setting up a “WordPress” page and activating, publishing and customizing frankly overwhelmed me. I am a faker when it comes to computer savviness. Most people would say I know my way around but I am a novice in the making. I spent a lot of time trying to figure out how to get to this point which robs me of any creativity, I might possess. Hoping the sweat will be worth the results!

The Spark                                                                                              

Recently…

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