Social Media Engagement

photo credit: JeffTurner via photopin cc

photo credit: JeffTurner via photopin cc

One of the toughest things that I find in building a Social Network is engagement. Consistency, content, and relevance all have the ability to engage. However, the idea of engagement presents a challenge if you are not going to spend all your working hours entirely focused on interacting with your followers. Still, to effectively create a network, you must engage with your followers. With the little time we have, how can we as full time business people and part-time networkers hope to grow our audience? As I continue to grow my own audience, these are a few things I would recommend for consideration. Continue reading

A Winning Mindset in Sales: Just Another Day

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Every year on his birthday, my father used to say, “it’s just another day”. To most people, a birthday is a day of celebration, gifts, food, and family. Yet year after year, my father would always say his birthday was just another day, as well as most other occasions, events and holidays. I adopted this mantra and as I began a career in sales, I realized that this colloquialism soon would distinguish the winners in sales from those who will burn out on the emotional roller coaster of sales. My oldest son inspired me to blog about this topic. One day he suggested that I ought to write about the day I sold the building to Bass Pro as being ‘just another day’. He caught me! He has a glimpse into the window of how my psyche works, and the survival mindset of a 23-year salesman, trainer, and manager. This mindset specifically applies to…

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