This is my first of recommended readings and news stories to be published weekly that are relevant to CRE, Retail, Business, and the Economy. I hope that you find these resources useful and if you ever have any articles to suggest please do so on my contact page! Now for the stories.
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No matter what market you do business in; you will compete against other businesses. We live in a hyper turbulent market in which there is constant competition. Someone is always gunning for someone else’s market share and trying to dominate a category. (Retail, sales of any kind, and any other product in the free economy) So how do individuals or brands delineate themselves from the pack? What defines you from your competition? Continue reading
Starting out in Real Estate is not for the weak at heart. This is one tough business, and the highs and lows of income can be fickle, frustrating, and stressful. Those who persevere in this business often fall in love with it and are the ones who can successfully build a brand. Building a strong brand in commercial real estate takes strong market presence, a great reputation, strong market knowledge, specialization and consistent prospecting. Let’s discuss these brand-building tips for both the newcomer and reminders for the seasoned pro’s:
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photo credit: JeffTurner via photopin cc
One of the toughest things that I find in building a Social Network is engagement. Consistency, content, and relevance all have the ability to engage. However, the idea of engagement presents a challenge if you are not going to spend all your working hours entirely focused on interacting with your followers. Still, to effectively create a network, you must engage with your followers. With the little time we have, how can we as full time business people and part-time networkers hope to grow our audience? As I continue to grow my own audience, these are a few things I would recommend for consideration. Continue reading
I have considered blogging for quite sometime now and the idea of setting up a “WordPress” page and activating, publishing and customizing frankly overwhelmed me. I am a faker when it comes to computer savviness. Most people would say I know my way around but I am a novice in the making. I spent a lot of time trying to figure out how to get to this point which robs me of any creativity, I might possess. Hoping the sweat will be worth the results!
The Spark
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Jeffery T. Robison 