Author Archives: Jeffery T. Robison, CCIM

About Jeffery T. Robison, CCIM

President/CEO Lightle, Beckner, Robison, Inc a Commercial Real Estate Services Firm. I specialize in all aspects of Retail brokerage. I have been happily married for 26 years to my beautiful wife Lisa and have 3 incredible children. I am a follower of Christ and active in my church.

Set Yourself Apart in #CRE

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set business apart

© Guilu | Dreamstime Stock Photos & Stock Free Images

 No matter what market you do business in; you will compete against other businesses.  We live in a hyper turbulent market in which there is constant competition. Someone is always gunning for someone else’s market share and trying to dominate a category. (Retail, sales of any kind, and any other product in the free economy) So how do individuals or brands delineate themselves from the pack? What defines you from your competition? Continue reading →

5 Ways to Build Your Brand in #CRE

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man-162603_640Starting out in Real Estate is not for the weak at heart. This is one tough business, and the highs and lows of income can be fickle, frustrating, and stressful. Those who persevere in this business often fall in love with it and are the ones who can successfully build a brand. Building a strong brand in commercial real estate takes strong market presence, a great reputation, strong market knowledge, specialization and consistent prospecting. Let’s discuss these brand-building tips for both the newcomer and reminders for the seasoned pro’s:
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Social Media Engagement

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photo credit: JeffTurner via photopin cc

photo credit: JeffTurner via photopin cc

One of the toughest things that I find in building a Social Network is engagement. Consistency, content, and relevance all have the ability to engage. However, the idea of engagement presents a challenge if you are not going to spend all your working hours entirely focused on interacting with your followers. Still, to effectively create a network, you must engage with your followers. With the little time we have, how can we as full time business people and part-time networkers hope to grow our audience? As I continue to grow my own audience, these are a few things I would recommend for consideration. Continue reading →

A Winning Mindset in Sales: Just Another Day

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Every year on his birthday, my father used to say, “it’s just another day”. To most people, a birthday is a day of celebration, gifts, food, and family. Yet year after year, my father would always say his birthday was just another day, as well as most other occasions, events and holidays. I adopted this mantra and as I began a career in sales, I realized that this colloquialism soon would distinguish the winners in sales from those who will burn out on the emotional roller coaster of sales. My oldest son inspired me to blog about this topic. One day he suggested that I ought to write about the day I sold the building to Bass Pro as being ‘just another day’. He caught me! He has a glimpse into the window of how my psyche works, and the survival mindset of a 23-year salesman, trainer, and manager. This mindset specifically applies to…

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Attending a Trade Show like ICSC RECon13 – Are there Benefits?

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Many of you reading this might be wondering what ICSC REcon 2013 is; the largest global retail convention in the world. The conference boasts well over 30,000 attendees annually. The attendees are comprised of developers, tenants, brokers, students, owners, investors and all other real estate service professionals. The trade show floors are amazing and the exhibitors usually spare no expense. Whether it is Jersey Mike’s or Jimmy John’s preparing and serving a sandwich or Bass Pro with one of their sponsored NASCAR vehicles on display, it is simply a sight to see. More importantly though, if you are a professional in sales, what are the merits of attending trade shows? Can you expect dividends from your investment of time and money?

There are a number of measurable and unmeasurable benefits of attending these trade shows and conferences. I will discuss a few of those ideas briefly and look forward to any comments or feedback on any of these benefits. Continue reading →

The Second Best Answer is NO!

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I had a colleague one time tell me that the second best answer is NO! At first I was confused because I am in a business where YES is the demonstrative income making answer. If you are in commission driven sales you need YE$E$ in order to earn, so how could the idea of NO be the second best answer? The basic premise is this…

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Face to Face… the most important dynamic in relationships

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Face to face, eyeball to eyeball and belly button to belly button… Trust and progress are best built in the actual physical experience of knowing, seeing and communicating in the presence of another human being. All of science will confirm that so much of what is communicated to another is based on body language, up to 80% in some studies, the other communication is done with tone, volume and diction, up to 38%, and yet the words we use only account for approximately 10% of what is communicated. None of these are accomplished with substitutes.

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My First Blog…

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I have considered blogging for quite sometime now and the idea of setting up a “WordPress” page and activating, publishing and customizing frankly overwhelmed me. I am a faker when it comes to computer savviness. Most people would say I know my way around but I am a novice in the making. I spent a lot of time trying to figure out how to get to this point which robs me of any creativity, I might possess. Hoping the sweat will be worth the results!

The Spark                                                                                              

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